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Moving you:
upward and onward.

We Integrate
Marketing
Strategy
Functionality.

About Us

mshaffer.com is a boutique consultancy focused on developing optimal solutions for market adoption: educating, designing, creating.

Services

What We Do.

When we meet with you, we first try to understand your goals as well as your fears. We then ask relevant and piercing questions. Finally, we educate you about potential strategies and implementations based on your current world view. Constrained optimization is the only way to design and execute effectively.

Web Development

Speed is useful
only if you are running
in the right direction.

Joel Barker

Marketing

The aim of marketing is to know and understand the customer so well the product or service fits him [her] and sells itself.

Peter Drucker

Branding

People buy things not only for what they can do, but also for what they mean.

Sidney Levy, "Symbols for Sale" (1959)

A brand is a logo or symbol that represents an intangible promise being made my the company to consumers. This is a promise (both quantifiable and intangible) regarding what a customer can expect to get from a company. What do you promise?

Web Design

Good design is as little design as possible.

Dieter Rams

Designing for the web requires careful consideration for the aesthetic and the functional while not forgeting the strategic aims of the company. Layout needs to be interactive to engage positive user experience while emphasizing a consistent integrated marketing communication plan.

Strategy

The best way to predict the future is to create it.

Peter Drucker

What decisions have you made recently? Have these decisions aligned with your overall goals or have you been trapped "putting out fires"? An audit of priorities as it relates to goals and mission are essential.

Internationalization

There's no locality on the web — every market is a global market.

Ethan Zuckerman

Language localization is much more than merely translating the content of a website (e.g., Google Translate). Language localization involves an understanding of the target culture and developing a marketing messaging strategy specific to this international segment.

Contact

Get In Touch.

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Contact Information
Email Us At

services@mshaffer.com