mshaffer.com is a boutique consultancy focused on developing optimal solutions for market adoption: educating, designing, creating.
Speed is usefulJoel Barker
only if you are running
in the right direction.
The aim of marketing is to know and understand the customer so well the product or service fits him [her] and sells itself.Peter Drucker
People buy things not only for what they can do, but also for what they mean.Sidney Levy, "Symbols for Sale" (1959)
A brand is a logo or symbol that represents an intangible promise being made my the company to consumers. This is a promise (both quantifiable and intangible) regarding what a customer can expect to get from a company. What do you promise?
Good design is as little design as possible.Dieter Rams
Designing for the web requires careful consideration for the aesthetic and the functional while not forgeting the strategic aims of the company. Layout needs to be interactive to engage positive user experience while emphasizing a consistent integrated marketing communication plan.
The best way to predict the future is to create it.Peter Drucker
What decisions have you made recently? Have these decisions aligned with your overall goals or have you been trapped "putting out fires"? An audit of priorities as it relates to goals and mission are essential.
There's no locality on the web — every market is a global market.Ethan Zuckerman
Language localization is much more than merely translating the content of a website (e.g., Google Translate). Language localization involves an understanding of the target culture and developing a marketing messaging strategy specific to this international segment.